Privacy Policy

Last updated: 6 April 2025

1. Who We Are

This website is operated by Viktor Jovanović, trading as AI Automation, based in Serbia.

For any privacy-related matters, you can contact us at: viktorjovanovic23@gmail.com

2. What Data We Collect

We collect personal data in two ways:

a) Contact form submissions

When you fill out the contact form on this website, the following information is sent to us via EmailJS (emailjs.com):

  • Your name
  • Your email address
  • Company name (optional)
  • Project type and budget range
  • Your message

This data is used solely to respond to your enquiry. We do not sell or share it with third parties beyond EmailJS's processing (see their privacy policy at emailjs.com).

b) Analytics data (Google Tag Manager)

This site uses Google Tag Manager (GTM) to manage analytics scripts. GTM may collect:

  • Pages visited and time spent on each page
  • Referring website or search term
  • Device type, browser, and operating system
  • Approximate geographic location (country / city level)
  • IP address (anonymised where possible)

This data is processed by Google in accordance with their privacy policy at policies.google.com/privacy.

3. Legal Basis for Processing (GDPR)

Under the General Data Protection Regulation (EU) 2016/679, we process your personal data on the following legal grounds:

  • Legitimate interest — to respond to your enquiry when you contact us via the form.
  • Legitimate interest — to understand how our website is used and improve it, via anonymised analytics.

You are never required to provide personal data to browse this website.

4. How Long We Keep Your Data

Contact form submissions are retained for as long as necessary to respond to your enquiry and for up to 24 months for business record-keeping purposes, after which they are deleted.

Analytics data retained by Google is governed by their own retention policies.

5. Data Transfers Outside the EU/EEA

We are based in Serbia, which the European Commission has assessed as providing an adequate level of data protection (Adequacy Decision 2013/65/EU).

Our service providers (EmailJS, Google) process data in the United States and other countries. These transfers are subject to appropriate safeguards, including Standard Contractual Clauses approved by the European Commission.

6. Your Rights Under GDPR

If you are located in the EU or EEA, you have the right to:

  • Access — request a copy of the personal data we hold about you.
  • Rectification — ask us to correct inaccurate data.
  • Erasure — ask us to delete your data ("right to be forgotten").
  • Restriction — ask us to limit how we use your data.
  • Objection — object to processing based on legitimate interests.
  • Portability — receive your data in a machine-readable format.

To exercise any of these rights, email us at viktorjovanovic23@gmail.com and we will respond within 30 days.

You also have the right to lodge a complaint with your local data protection authority. In Serbia, this is the Commissioner for Information of Public Importance and Personal Data Protection.

7. Cookies

We do not set first-party cookies ourselves. Google Tag Manager and Google Analytics may set cookies to distinguish users and sessions. These are analytics cookies used to improve our website.

You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

8. Third-Party Links

This site may contain links to external websites (GitHub, LinkedIn, Calendly, etc.). We are not responsible for the privacy practices of those sites and recommend reviewing their own privacy policies.

9. Changes to This Policy

We may update this privacy policy from time to time. The "Last updated" date at the top of this page will always reflect the most recent revision. Continued use of the site after changes constitutes acceptance of the updated policy.

10. Contact

For any questions about this privacy policy or how we handle your data, please contact:

Viktor Jovanović — AI Automation

Serbia

viktorjovanovic23@gmail.com

aiautomation.rs